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Marketing and Selling Your Handmade Jewelry

The Complete Guide to Turning Your Passion into Profit
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Paperback / softback
Marketing and Selling Your Handmade Jewelry by Viki Lareau
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Description

This book provides the practical advice and encouragement to sell your work-at home parties, craft fairs, fine galleries, or on eBay.|A majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. Marketing and Selling Handmade jewellery provides the practical advice and encouragement to do it right and do it with flair. First step: Match your design style and time commitment with the most appropriate target market. Second step: Learn the nitty-gritty of setting up a home-based business. Third step: Develop a distinctive ""look"" for brochures, ads, hang tags, show signage. Last but not least: Master the fine art of pricing for a profit. The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewellery-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewellery artists.

Author Biography

Viki Lareau has been in the jewelry making business for more than 20 years. She majored in fashion marketing, and worked in jewelry sales at Nordstrom for several years. She left Nordstrom to help expand a chain of bead stores across the U.S. and Canada. It was there she met and married Mark Lareau. Shortly after, they opened their own bead store, The Bead Factory, in Tacoma, Washington. Both Viki and Mark teach nationally and also are founders and directors of the Puget Sound Bead Festival, now in its tenth year.
Release date NZ
October 1st, 2006
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Illustrations
50 Illustrations, color
Imprint
Interweave Press Inc
Pages
96
Dimensions
152x228x7
ISBN-13
9781596680241
Product ID
2112076

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