Market Management and Project Business Development

By:

Hedley Smyth

Format:

Paperback / softback

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Description

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Author Biography:

Hedley Smyth is Director of Research for the Bartlett School of Construction and Project Management, University College London. He has worked extensively in industry and academia and has been published in many leading journals and authored a wide range of books

Release date NZ

September 30th, 2014

Author

Hedley Smyth

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Illustrations

11 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black and white

Pages

314

Dimensions

156x234x18

ISBN-13

9780415705097

Product ID

22257794

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