Non-Fiction Books:

Market-Driven Journalism

Let the Citizen Beware?

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Paperback / softback

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Market-Driven Journalism by John Herbert McManus
$158.99
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Description

This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.
Release date NZ
June 14th, 1994
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
264
Dimensions
152x229x14
ISBN-13
9780803952539
Product ID
2067252

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