Non-Fiction Books:

Managing Outside Pressure

Strategies for Preventing Corporate Disasters
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Hardback
$236.00
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Description

This text focuses on the management task of forecasting possible effects of outside pressure issues. Not paying attention to the demands of outside pressure groups can badly damage companies' public image and financial health. This book advises managers how they can avoid such damage. It explains how companies can set up "early awareness systems" which should allow managers to deal with the outside pressure. Case studies include Royal Dutch/Shell and Brent Spar, the British Farming Industry and BSE, Greenpeace, the Swiss banks and the Nazi gold issue, Nestle and genetically-engineered soya.

Author Biography:

Dr. Matthias Winter, now at McKinsey & Co., was Research Associate at IMD, the International Institute for Management Development in Lausanne, Switzerland. Previously, he worked as freelance Research Associate at a German research institute. Matthias Winter studied in Germany, Argentina and the United States. He has masters degrees in information management and business administration and received his PhD in business administration from the European Business School in Oestrich-Winkel, Germany. Ulrich Steger holds the Alcan Chair of Environmental Management and is Director of the Research Institute for Environmental Management and Business Administration. Previously, he was a full professor at the European Business School. He is a member of the supervisory or advisory boards of several major companies and organisations, including having been on the Management Board of Directors of Volkswagen AG. Professor Steger has also been active in German politics and was Minister of Economics and Technology in the State of Hesse for three years. He holds a PhD Diploma-Oec from Ruhr University and has also been Guest Professor at St. Gallen University and a Fellow at Harvard University.
Release date NZ
June 25th, 1998
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
264
Dimensions
160x235x22
ISBN-13
9780471979333
Product ID
3872989

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