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Managing Networks in International Business on Hardback by M Forsgren
Managing Networks in International Business on Hardback by M Forsgren
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Managing Networks in International Business

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$111.00
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Description

Intended for those interested in business, international business and marketing, this volume introduces an innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasize interpretation, learning by doing, and trust and co-operation in the international business community. The editors focus upon the business relationships within and between firms, as well as the importance of middle management in the international arena.
Release date NZ
January 14th, 1992
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
272
Dimensions
156x234x17
ISBN-13
9782881245053
Product ID
2796988

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