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Managing International Business by Neil Coade
Managing International Business by Neil Coade
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Managing International Business

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Description

Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage.

Author Biography:

Neil Coade is and independent consultant
Release date NZ
December 5th, 1996
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Edition
New edition
Pages
104
Dimensions
149x203x10
ISBN-13
9780415139199
Product ID
1820266

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