Business & Economics Books:

Managing Innovation and Entrepreneurship in Technology-Based Firms

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Managing Innovation and Entrepreneurship in Technology-Based Firms by Michael J.C. Martin
$366.00
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Description

This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.

Author Biography

Michael J. C. Martin is the author of Managing Innovation and Entrepreneurship in Technology-Based Firms, published by Wiley.
Release date NZ
September 2nd, 1994
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
416
Dimensions
166x241x27
ISBN-13
9780471572190
Product ID
3075285

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