Business & Economics Books:

Managing Innovation and Entrepreneurship in Technology Based Firms

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Managing Innovation and Entrepreneurship in Technology Based Firms by Michael J.C. Martin
$340.99
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Description

This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.
Release date NZ
October 4th, 1994
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
416
Dimensions
164x243x28
ISBN-13
9780471572190
Product ID
3075285

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