Business & Economics Books:

Managing Corporate Social Responsibility

A Communication Approach
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Hardback
$257.00
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Description

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Author Biography:

W. Timothy Coombs, Ph.D., is a Professor in the NicholsonSchool of Communication at the University of Central Florida. He isthe 2002 recipient of the Jackson, Jackson & Wagner BehavioralScience Prize from the Public Relations Society of American for hiscrisis research. He is author of the award-winning OngoingCrisis Communication (1999), Today s PublicRelations (with Robert Heath, 2006), and Code Red in theBoardroom: Crisis Management as Organizational DNA (2006). Sherry J. Holladay, Ph.D., is Professor at the NicholsonSchool of Communication at the University of Central Florida,Orlando. Dr. Holladay's research interests include corporate socialresponsibility, crisis communication, activism, and reputationmanagement. Her work has been widely published in journals. Together, Timothy Coombs and Sherry Holladay are authors of theaward winning books It s Not Just PR: Public Relations inSociety (2007, Wiley-Blackwell), PR Strategy andApplication: Managing Influence (2010, Wiley-Blackwell) andco-editors of The Handbook of Crisis Communication (2010,Wiley-Blackwell).
Release date NZ
August 26th, 2011
Audience
  • Professional & Vocational
Pages
196
Dimensions
163x239x18
ISBN-13
9781444336290
Product ID
10407338

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