The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a new managerial economics, based on transaction cost economics.

Author Biography

Paul H. Rubin is professor of economics at Emory University and vice-president of Glassman-Oliver Economic Consultants in Washington, D.C. He is the author of Business Firms and the Common Law and over fifty articles in the economics literature.