Business & Economics Books:

Managerial Economics

Format

Paperback

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Managerial Economics by Tim Fisher
$109.99
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Description

The beauty of a book on managerial economics is that it can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. What sets Fisher and Waschik's Managerial Economics apart is its use of game theory as its theoretical underpinning. Previous texts have taught concepts without taking into account notions of strategy or the motivations of all the agents involved in a particular economic situation. The book redresses that balance. Topics considered include: international trade (essential in this era of globalisation) product differentiation and advertising price discrimination human capital. A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

Author Biography

Tim Fisher is Associate Professor of Economics at Wilfred Laurier University, Ontario, Canada. His research interests are in bankruptcy, microeconomics, trade unions and free trade agreements. Robert Waschik is Lecturer in Economics and Finance at La Trobe University, Melbourne, Australia.
Release date NZ
July 25th, 2002
Country of Publication
United Kingdom
Illustrations
33 tables, 88 line figures
Imprint
Routledge
Pages
344
Dimensions
174x246x20
ISBN-13
9780415272896
Product ID
1681934

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