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Businesses today need employers who can operate on a global stage, whether as international managers, technical specialists, expatriates or "parachutists" who make occaisional troublshooting trips abroad. Yet cultural misunderstandings in the workplace can complicate even the simplest tasks. Something that sounds like "yes" to a foreigner may actually be a polite way of saying "no". "Management Worldwide" is designed for managers, students of management and organisations who want to know how managers operate and how business is conducted in different societies. It should be important reading in a global economy where cultural differences can still mean make or break.
David Hickson and Derek Pugh are two of Britain's most distinguished management theorists. Their prevous books for Penguin include the famous Writers on Organizations.