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Management of Hong Kong Shopping Centres Attracting Shoppers from China

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Management of Hong Kong Shopping Centres Attracting Shoppers from China by Hu Luo
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This dissertation, "Management of Hong Kong Shopping Centres Attracting Shoppers From China" by Hu, Luo, 罗虎, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The economic status in mainland China has developed rapidly for the past decade which has impacted positively on people's financial situation, changes also occur due to more frequent economic corporation between Hong Kong and mainland. For the objective Account for the different means of attracting mainland shoppers in Hong Kong Shopping center, different groups of mainland people they have different focus, for the gender category, female care about more on the Trade and tenant mix, Accessibility and visibility, Promotional activities, Customer experience and Rent fix, but male care about more on the Shopping centre's environment and Management staff and service; for the Age category, there has not a rules for the preference of different age group; for the Education category, people has higher education level will concern more on the Trade and tenant mix, Promotional activities and Management staff & service; for the Income level, Trade and tenant mix, Shopping center environment and Management staff & service were concerned more by the people has higher income level, and people has lower income level is concern more on the Accessibility and visibility, according to the analysis of the different means of attracting mainland shoppers in Hong Kong Shopping center, the most important factor is even though for the mainland people, for different kind of mainland people it should focus on different marketing strategies base on the above results. For the second objective the impacts of rising number of mainland customers on the management of shopping center, First is the impacts due to the Core Elements, the overall positive impacts due to the rising number of mainland customers on the management of shopping center is it will increase the number of visitors and the sales revenue, the negative impact for this factor is shopping center need spend more money and time on the transportation cost of the mainland customer by providing free shuttle or refund the transportation cost, Second is the impacts due to Controllable variables in the internal environments, the overall positive impacts is to increase the revenue of the shopping center in a short term at the same time make the shopping center has a good reputation in a long term, the negative impact for this factor is the shopping center need consume more money to hire a facility and design team, Third is the impact due to Uncontrollable variables in the external environments, the positive impact is it will make the quality of the shopping center better than before and shopping center may have chance to seize a change to attract more mainland customers, but the negative impact is they may lose their advantage soon and failure in the future and need to spend time and to find a better way to educate the mainland people in order to make the shopping center more orderly. So the overall impact due to the increase mainland customer is positive DOI: 10.5353/th_b4834305 Subjects: Shopping centers - China - Hong Kong - Management
Release date NZ
January 26th, 2017
Author
Contributor
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Country of Publication
United States
Illustrations
colour illustrations
Imprint
Open Dissertation Press
Dimensions
216x279x8
ISBN-13
9781361293195
Product ID
26644851

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