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Management of Art Galleries by Magnus Resch
Management of Art Galleries by Magnus Resch
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Management of Art Galleries

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Description

What makes an art gallery successful? How do galleries ensure their marketing is right? How best should galleries approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK and Germany, Magnus Resch's insightful examination of the business of selling art, updated and revised for 2018, is a compelling read, with an approach that is both aspirational and practical.

Author Biography:

Magnus Resch lectures on cultural entrepreneurship at Europe's leading business school, the University of St Gallen, in Switzerland. He studied economics at Harvard University and the London School of Economics (LSE). Resch is the author of the previous two editions of Management of Art Galleries and the co-author of 100 Secrets of the Art World.
Release date NZ
July 13th, 2018
Author
Audience
  • General (US: Trade)
Pages
152
Dimensions
146x210x14
ISBN-13
9780714877754
Product ID
28051963

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The Arts: General Issues
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Business & Economics >
Business & Management >
Management Techniques
Books >
Arts & Photography >
The Arts: General Issues >
Art: financial aspects