The publishing industry produces around 5,000 business and management titles each year. Increasingly, the preferred mode of presentation for these works is centered upon the creation of buzzwords and the marketing of fads. The book argues that the fads and buzzwords of management deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. The book attempts to 'unpack' the 'guru industry' and the fads and buzzwords of management to provide a 'critical-practical' analysis, designed to allow readers to locate, to understand and to critique management fashion. From this initial analysis, the book then proceeds to analyse a range of fads and buzzwords in-depth. Topics covered include: the 'guru industry' 'excellence' business process re-engineering empowerment culture knowledge work globalisation.