2014 Reprint of 1925 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Dr. Lipsky asserts that "it is the business of leaders and statesmen to form public opinion, to direct the thought of a nation in predetermined ways." He further states that "on public matters few men have opinions." According to his view most people take their financial, economic and political opinions from mass media, advertising and other forms of social media. Few form their own opinion. Lipsky's work details how opinion is manipulated and the techniques employed to bring about the desired response. A classic and hard to find account of manipulation and propaganda.