Is your organisation resistant to change? Are you stuck in the process of developing something new? Aimed at entrepreneurs, managers and employees, Make it Happen! gives you the tools to create new ideas and to successfully implement and manage innovation. Using case studies, exercises and questionnaires, this practical resource kit takes you through the three stages of the implementation process. Whether you want to improve your company's internal workings, increase your productivity, or respond better to your customers' needs, this accessible and easy-to-follow book is for you. You will learn how to: - Brainstorm and innovate new ideas - Develop your ideas and make them viable - Market your innovation successfully - Develop strategies for implementation - Identify and work to overcome problems - Facilitate organisational change - Manage the change that innovation brings
Kathryn Redway has a degree in business studies. She runs her own business consultancy, specialising in programmes for corporate communication, strategic activities and personal development. In addition to lecturing at Insead and London's City University, she has a range of major clients including IBM, BP Exploration, the Metropolitan Police and the European Commission. She is the author of Rapid Reading and Beat the Bumph.