Non-Fiction Books:

Mail Surveys

Improving the Quality
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Paperback / softback
$224.00
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  • Around 8-20 May using International Courier

Description

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
Release date NZ
October 18th, 1995
Audience
  • Professional & Vocational
Pages
144
Dimensions
140x216x8
ISBN-13
9780803946637
Product ID
2453582

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