The mail order business is one of today's fastest growing business sectors. To a great extent, this unprecedented growth is attributable to breakthroughs in PC technology that have made it easier than ever for individuals with limited start-up capital to start and run a thriving mail order business from their homes. This guide supplies novices with all of the information and advice they will need to begin a mail order business.
Table of Contents
Exploring the Exciting World of Direct Marketing. Starting a Mail Order Business. GETTING STARTED IN MAIL ORDER. Targeting Prospective Buyers. What Can You Sell by Mail? Basic Insights into the Financial Side. Organizing Your Mail Order Enterprise. Automation Alert: Go on Computer as Soon as You Can! Promotion: Your Master Key to Sales Growth. Absorb the Fundamentals of Selling. PRINTING, PRINT ADVERTISING, AND THE PRINT MEDIA. The Basics of Print Production. How to Create Effective Print Advertisements. Direct Mail: The Powerhouse of Direct Marketing Methods. Managing Your Direct Mail Efforts. Building and Maintaining Your Mailing List. Newspapers as a Mail Order Medium. Magazines: Print Medium for the Long Pull. THE BROADCAST MEDIA AND TELEMARKETING. Radio and the Direct Marketing Firm. Television and the Direct Marketing Firm. Telemarketing. ADDITIONAL INFORMATION FOR THE GROWING FIRM. How to Manage Company Finances More Effectively. Planning Your Organization. Looking Forward in Time. Appendix. Index.