Excerpt from Mail-Order Made Easy He is an Associate of the Institute of Incorporated Practitioners in Advertising, a Member of Council of the Advertising Associa tion, and vice-chairman of the British Direct Mail Advertising Association. He was formerly Director in charge of Advertising with Martin's Ltd., of Piccadilly, which has, by mail-order alone, secured customers. This is the most notable success that has ever been achieved by any British company. He now handles the public advertising of Rothman's Ltd. (cigarettes by mail-order), and of other successful mail order firms. Also, as you can see by glancing through these pages, he knows how to write in a clear, vivid and interesting way. This book is a pleasure to read, as well as a gold-mine of practical information. Here you will find the whole art of selling goods by mail, all set forth in a single book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.