Jonathan Story, Emeritus Professor of International Political Economy at INSEAD has said of the book, "If you find the Europeans baffling, enjoy reading Bob Gillespie's practical guide to understanding them." Understand why clever people don't succeed in foreign businesses and why the class system leads to bad relations in international corporations; learn why President Obama has apologised for something he didn't do, or why more culture gap separates the French from the English than any other European nation. This long-awaited and potentially extremely influential book explains what separates Europeans, not only from each other, but from their American cousins too; it sketches European national caricatures and identifies their expected patterns of thought. Quoting extensively from Europe's most outrageous thinkers, the author uses their insights to reconstruct the rigid framework behind today's national attitudes and behaviour. The reader learns how European minds function; what unites or separates them; what to expect from men and women of different European nationalities, and how to understand their words to avoid catastrophic personal and business encounters.
Bob Gillespie describes himself as a "cultural mongrel;" a Scot, born of an Italian mother, married to a Frenchwoman, and who is currently resident in Paris, he has worked in the United Kingdom, Italy, France, and the United States; a graduate of Sussex University, and of INSEAD in France, he was awarded the OBE in 2005 for his international work.