Living in the Business Zoo tackles the changing world around us and the issues people face as workers, citizens, and consumers. Readers will undoubtedly see a reflection of themselves as they take a vivid look at the modern person's battle of work and career versus life and family. Other issues such as achieving success in a wireless world, the new corporations, cynical consumers, and the changing demographics of our world provides an unprecedented look at how our lives have become fragmented and chaotic as workers, consumers, and family members.
RICHARD SCASE is Europea s leading business strategist and forecaster and was voted European Business Speaker of the Year in 2002. He is author of the highly influential Britain 2010: The Changing Business Landscape (Capstone Publishing, 2000), which has not only received wide media attention across the globe but has also contributed to UK government planning and strategy.