Co-authored by one of the most successful e-entrepreneurs and the venture capitalist behind some of today's most prestigious Internet companies, this book fills in entrepreneurs and investors on the business and investment opportunities opening up on the Internet. With wit, analysis, and war stories gleaned from a tenure in the business, the authors deliver proven money-making ideas and clear, concise information on how to start, finance, and invest in a successful Internet startup.
Table of Contents
Foreword. Acknowledgments. Introduction. PART ONE: ANATOMY 101. 1. The Anatomy of a Start-up. 2. The Opportunity Must Be Big. 3. Create a Compelling Offering. 4. The Organization. 5. Start-Up Strategies. 6. Equity Is Ownership. 7. Technology. 8. No Baggage. PART TWO: START-UP FUNDAMENTALS. 9. Speed Succeeds. 10. Why Smarts Make All the Difference. 11. Keep It Simple. 12. Virtuous and Vicious Spirals. 13. Scenario Analysis. PART THREE: EQUITY DEMYSTIFIED. 14. The Arithmetic of Equity. 15. Sources of Start-Up Capital. 16. Putting Equity to Work. 17. How to Tell Your Story. PART FOUR: SENSATIONAL START-UPS. 18. Survive and Thrive. Appendix A: Further Sources. Index.
J. NEIL WEINTRAUT is the founder and General Partner of venture capital firm 21st Century Internet Venture Partners. He has been immersed in the Internet since its commercialization in 1994. He pioneered and led the Internet practice at Hambrecht Quist, a leading investment-banking firm, whose work included underwriting such Internet companies as Netscape, UUNE, Lycos, CNET, Check Point Software, and Vocaltec. CHRISTOPHER BARR, founding editor in chief of CNET, assembled the award-winning staff of editors, reporters, writers, and producers that created CNET's up-to-the-minute news and information services about computers, technology, and the Internet. He is currently Vice President and editor at large of CNET.