Non-Fiction Books:

Licensing Best Practices

Format

Hardback

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Licensing Best Practices by Robert Goldscheider
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Description

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
Release date NZ
April 12th, 2006
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
840
Dimensions
189x262x66
ISBN-13
9780471794431
Product ID
3080286

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