Business & Economics Books:

Learning from World Class Companies

Format

Paperback / softback

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Learning from World Class Companies by Rosalie L. Tung
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Description

Surveying a wide selection of multi-national corporations including: Coca-Cola; American Express; Boeing; General Motors; IBM; Novartis AG; Wal-Mart Stores; Walt Disney; and Daimler Chrysler, this text profiles these multi-nationals with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities facing it in the coming decade. Accompanying each profile is an article from the financial press highlighting a recent issue or problem. The companies and articles have been chosen to give the reader an overview of all of the issues relevant to international business in the Year 2000.

Author Biography

Professor Rosalie L. Tung, FRSC, is Ming and Stella Wong Professor of International Business at Simon Fraser University, Burnaby, British Columbia, Canada.
Release date NZ
March 29th, 2001
Country of Publication
United Kingdom
Imprint
Cengage Learning EMEA
Pages
224
Dimensions
188x241x10
ISBN-13
9781861526090
Product ID
2074328

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