Winning leadership strategies from the Navy's Elite Special Forces With hands-on, field-tested advice from authors with decades of experience in business and combat, this straight-talking handbook shows how the leadership and team-building techniques of the elite, no-nonsense Navy SEALs can help you forge a powerful, goal-driven workforce, one that is prepared to take on--and triumph over--every challenge. Built around first-hand examples from both the military and business worlds, this step-by-step success manual will show you how to Communicate objectives simply and forcefully Build flexible and dynamic organizational structures Gain the trust and loyalty of team members Prevent bureaucracy within chains of command Plan and prepare for crises Enlist the Leadership Lessons of the Navy SEALs to transform your workplace from a group of disconnected individuals into a confident, goal-driven team. "The SEALs are without doubt one of the highest-performing organizations on the planet. The secret ingredient is that every SEAL is a leader/teacher, engaged in continuous, interactive teaching and learning. This book ...is a must read for all leaders."--Noel M.Tichy, Professor, University of Michigan Business School and author of The Cycle of Leadership
Jeff Cannon is the senior vice president of Draft Worldwide's Interactive Department. He founded and managed Marcis Interactive, a highly successful online advertising agency.
Lt. Cmdr. Jon Cannon has led SEALs missions around the globe. He has helped develop marketing and new product launch strategies for European and Middle Eastern companies.