John Sinclair is Honorary Professorial Fellow at the University of Melbourne, Australia, and Head of the Cultural and Communication Studies Section of the Australian Academy of the Humanities. He is author of Images incorporated: Advertising as Industry and Ideology and Latin American Television: A Global View, co-editor of New Patterns in Global Television: Peripheral Vision and Floating Lives: The Media of Asian Diasporas, and is on the editorial advisory boards of several journals based both in Australia and overseas.   Joseph D. Straubhaar is Amon G. Carter Centennial Professor of Communications at the University of Texas at Austin, USA. He is author of World Television: From Global to Local, co-editor of Media Now, and is on the editorial boards of several journals, including Latin American Journal of Media Studies.