Seasoned corporate executive Bob Prosen cuts like a laser through the fog of political correctness and business-as-usual in his new book. Prosen, who spent 25 years as an executive with top global companies including AT&T, Sprint, Hitachi, NCR, and Sabre, says he's had enough of the business books that tell readers what to do rather than how. "Forget the platitudes and feel-good anecdotes from a few CEOs and business gurus. Get to the point, the how-to details that can actually help leaders get the results they need in the companies they run" - Prosen counsels. While other business books try to tell you what to do to run your business better, faster and for greater profit, "Kiss Theory Good Bye" gives you the tools and step-by-step directions to make it happen. It is packed with straightforward, no-nonsense, and easy to follow instructions to accelerate performance and profits in any organisation.
Table of Contents
Stuck in Status Quo: Five Crippling Habits That Attack from Within; Superior Leadership: The Relentless Pursuit of Vision and Results; Sales Effectiveness: Your Company's Lifeline; Operational Excellence: The Secret Formula for Extraordinary Results; Financial Management: Where Information is Power; Customer Loyalty: The Win That Keeps on Giving; Bridging the Gap; Be Your Competitors' Worst Fear; The Critical Path to Getting Things Done; Measure What Matters Most; Maintain the Gain.