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Key Concepts in International Business

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Key Concepts in International Business

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Description

"Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

Author Biography:

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
Release date NZ
March 15th, 2004
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Illustrations
IX, 283 p.
Imprint
Red Globe Press
Pages
283
Publisher
Bloomsbury Publishing PLC
Dimensions
138x216x16
ISBN-13
9781403915344
Product ID
1710492

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