I've kind of liked other pop Tarts have tried, but usually find them a bit too overwhelmingly sweet and ‘full on’. This flavour though is perfect – and even though still pretty sweet, the cinnamon keeps it from seeming too much. The inside layer is not as thick as looks on box, which helps keep the balance perfect – crisp buttery outside with cinnamon sweetness bite. MUST be heated, and smells nice warm too. The frosting drizzle on top isn't necessary but is insignificant enough to work fine with rest.