Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business. He is also a senior advisor to Deloitte Analytics and the cofounder and research director of the International Institute for Analytics. Davenport is the coauthor of Competing on Analytics and Analytics at Work. This is the seventeenth book he has authored, coauthored, or edited. Jinho Kim is a professor of business and statistics at the Korea National Defense University and the research director of the KNDU Lab for Analytics Research. He holds a PhD from the Wharton School and is the author of six books published in Korea, including the bestselling 100 Common Senses in Statistics and Freak Statistics. He has developed and run an educational program for building individuals' analytical skills. His current research focuses on the use of analytical methods to address various issues in business and society.