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Kauferverhalten

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Kauferverhalten

Grundlagen - Perspektiven - Anwendungen

Format

Paperback

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Kauferverhalten by Thomas Foscht
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Description

Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Kauferverhaltens ("Customer Insights") traditionell im Mittelpunkt aller Marketing-Uberlegungen steht und die Basis fur die Beeinflussung von Kunden sowie fur die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:

Author Biography

Prof. Dr. Thomas Foscht ist Vorstand des Instituts fur Marketing an der Universitat Graz.Prof. Dr. Prof. h.c. Bernhard Swoboda ist Inhaber der Professur fur Betriebswirtschaftslehre, insbesondere Marketing und Handel, der Universitat Trier.Prof. Dr. Hanna Schramm-Klein ist Inhaberin des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere Marketing, an der Universitat Siegen.
Release date NZ
June 15th, 2017
Author
Country of Publication
United States
Edition
6th 6., Aktualisierte Aufl. 2017 ed.
Illustrations
colour illustrations, colour tables, bibliography
Imprint
Springer Gabler
ISBN-13
9783658174644
Product ID
26800849

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