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Kauferverhalten by Thomas Foscht
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Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Kauferverhaltens ("Customer Insights") traditionell im Mittelpunkt aller Marketing-Uberlegungen steht und die Basis fur die Beeinflussung von Kunden sowie fur die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:

Author Biography

Prof. Dr. Thomas Foscht ist Vorstand des Instituts fur Marketing an der Universitat Graz.Prof. Dr. Prof. h.c. Bernhard Swoboda ist Inhaber der Professur fur Betriebswirtschaftslehre, insbesondere Marketing und Handel, der Universitat Trier.Prof. Dr. Hanna Schramm-Klein ist Inhaberin des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere Marketing, an der Universitat Siegen.
Release date NZ
June 15th, 2017
Country of Publication
United States
6th 6., Aktualisierte Aufl. 2017 ed.
colour illustrations, colour tables, bibliography
Springer Gabler
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