Non-Fiction Books:

Japan: A Guide to Traditions, Customs and Etiquette

Kata as the Key to Understanding the Japanese
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Paperback / softback
$38.00
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Description

Japan: A Guide to Traditions, Customs and Etiquette is the first book to explain in detail why the Japanese think and behave as they do and it has now been completely revised and expanded. Veteran Japanologist Boyé Lafayette De Mente unlocks the mysteries of KATA—the cultural forms that shape and define Japanese attitudes, behaviour and character. These forms are responsible for creating the unique traits and talents which make the Japanese distinct. Virtually all interactions in Japan are governed by KATA and they remain the key to understanding and interacting successfully in Japan in all personal and business matters. In seventy short, clear essays ranging from "The Art of Bowing" and "Importance of the Apology" to "The Compulsion for Quality" and "Exchanging Name Cards", De Mente unravels the complexities of Japanese culture and etiquette by exploring the origin, nature, use and influence of KATA in Japanese life.

Author Biography:

Boye Lafayette De Mente first went to Japan in 1949 as a member of a U.S. military intelligence agency, and was involved with the country for more than six decades as a student, journalist, editor, lecturer, and writer. He is the author of more than thirty books on Japan, including Japanese Etiquette and Ethics in Business and How to Do Business With the Japanese. Completely revised and expanded by Geoff Botting who has lived in Japan for over a quarter century, witnessing Japan's economic bubble, its bursting, and the changes that came in its wake. He is a freelance translator and a print and broadcast journalist specializing in business.
Release date NZ
March 6th, 2018
Audience
  • General (US: Trade)
Contributor
  • Revised by Geoff Botting
Illustrations
b&w photographs
Pages
224
ISBN-13
9784805314425
Product ID
27223737

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