People look for values every day. Whether buying food, clothes, cars, or other essentials, comparison-shopping plays a vital role in daily purchases. Even if it is not done consciously, everyone is a bargain hunter at heart. Yet, despite the basic training learned in department stores and supermarkets, people often ignore these lessons when they are investing their money. Instead, hard-earned money is placed in low-yielding investments or locked into situations that in effect limit peoples' abilities to increase their net worth. This dilemma has a solution, and that is what this book is about.