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Introduction to Corporate Strategy on Paperback by Richard Pettinger
Introduction to Corporate Strategy on Paperback by Richard Pettinger
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Introduction to Corporate Strategy

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Introduction to Corporate Strategy

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Paperback
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Description

This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development. * looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples
Release date NZ
May 15th, 1996
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
illustrations
Imprint
Palgrave Macmillan
Pages
368
Publisher
Palgrave Macmillan
Dimensions
156x234x19
ISBN-13
9780333611050
Product ID
13413134

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