This book introduces students to the practical business implications of economics. To concentrate on the kind of theoretical model building beloved by so many teachers and writers does little to stimulate the kind of economic awareness likely to prove really useful to those who wish to pursue a career in business. This book concentrates on the economic decisions that have to be made within the firm as they relate to objectives, marketing and production strategy, investment, pricing and finance. It examines some of the most important aspects of the relationship between government snd business against the background of the profound changes that have been taking place in the ownership and control of the major public utilities and in public and academic attitudes to business competition. This book has been written to provide a well informed source of help for students to gain a deeper understanding of the business enviroment.

Table of Contents

An economic framework; entrepreneurship and the structure of business; business objectives; business growth; the firm and the market; pricing in practice; the investment decision; the firm and financial markets; the firm and the public; competition, consumer protection and public safety; business location and the community; the state as producer; the business firm and national economic policies; business and the changing world.