Fiction Books:

Introducing Social Semiotics

Sorry, this product is not currently available to order

Here are some other products you might consider...

Introducing Social Semiotics

An Introductory Textbook

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Introducing Social Semiotics by Theo Van Leeuwen
Unavailable
Sorry, this product is not currently available to order

Description

"Introducing Social Semiotics "is a lively look at the ways in which different aspects of modern society combine to create meaning. These 'semiotic resources' surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. "Introducing Social Semiotics "uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, "Introducing Social Semiotics "makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Author Biography

Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.
Release date NZ
December 14th, 2004
Country of Publication
United Kingdom
Illustrations
25 Tables, black and white
Imprint
Routledge
Pages
308
Dimensions
174x246x20
ISBN-13
9780415249430
Product ID
1681718

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 958 Banana Points