Non-Fiction Books:

Introducing Quantitative Methods

A Practical Guide

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Paperback / softback

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Introducing Quantitative Methods by Daniela Aidley
$101.99
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Description

This exciting new core textbook offers a clear and practical introduction to quantitative methods, taking a project-based approach. The author's extensive knowledge and straightforward writing style ensure that students are steered through the process step-by-step, from developing research questions and preparing data for analysis, to explaining how to present data in appropriate formats, avoid bias, and write up results and reports. Featuring a comprehensive pedagogical framework and companion website, readers are encouraged to follow practice analyses as they go, with examples given in both SPSS and Excel, and templates are provided for students' own research. In addition to covering the research project, chapters also cover the essential mathematical and statistical analyses that are a logical consequence of posing a quantitative research methods question. This is the perfect text for all social science students studying introductory modules on quantitative methods, research methods or statistics at undergraduate or postgraduate level. It also functions as an effective guide for undergraduate and postgraduate students faced with an independent research project.

Author Biography

Daniela Aidley is a Professor of Business Psychology at the Applied University Westkuste, Heide, Germany. Having first completed a Masters in Linguistics, Psychology and English, she worked at Harvey Nash HR Consulting and McKinsey, Inc. for five years before moving to the UK where she completed a PhD in Cognitive Psychology in 2012 at the University of Leicester. She then worked at Leicester University until 2017 when she moved back to Germany. Daniela is also a member of the Editorial Board at Sociological Research Online.
Release date NZ
November 4th, 2018
Pages
360
Edition
1st ed. 2019
Illustrations
XXV, 360 p.
Country of Publication
United Kingdom
Imprint
Red Globe Press
ISBN-13
9781137487216
Product ID
28051948

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