The purpose of this book is to help you build a successful online business by introducing you to some of the most fundamental aspects of business management and the online world. While we set about this, we'll also point out ways to save yourself a fortune in time, money, and effort by sharing lessons about the intricacies of online businesses that people seldom realize until they're several years into the operation. Before we delve into the subject, it behooves us to consider a number of old adages, sage words of advice and caution that should help you as you begin to consider your business options, what will work for you and what probably won't.