Business & Economics Books:

Internet Marketing

Sorry, this product is not currently available to order

Here are some other products you might consider...

Internet Marketing

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Internet Marketing by Dave Chaffey
Sorry, this product is not currently available to order


"Internet Marketing "is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, "Internet Marketing "is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

Table of Contents

Part I- Internet marketing fundamentals CHAPTER 1 Introduction to Internet marketing CHAPTER 2 The Internet micro-environment CHAPTER 3 The Internet macro-environment Part II- Internet strategy development CHAPTER 4 Internet marketing strategy CHAPTER 5 The Internet marketing mix CHAPTER 6 Relationship marketing using the Internet Part III-Internet marketing: implementation and practice CHAPTER 7 Delivering online service quality CHAPTER 8 Interactive marketing communications CHAPTER 9 NEW NAME! Improving E-Marketing Performance CHAPTER 10 Business-to-Consumer Internet marketing CHAPTER 11 Business-to-Business Internet Marketing

Author Biography

Part I- Internet marketing fundamentalsCHAPTER 1 Introduction to Internet marketingCHAPTER 2 The Internet micro-environmentCHAPTER 3 The Internet macro-environmentPart II- Internet strategy developmentCHAPTER 4 Internet marketing strategyCHAPTER 5 The Internet marketing mixCHAPTER 6 Relationship marketing using the InternetPart III-Internet marketing: implementation and practiceCHAPTER 7 Delivering online service qualityCHAPTER 8 Interactive marketing communicationsCHAPTER 9 NEW NAME! Improving E-Marketing PerformanceCHAPTER 10 Business-to-Consumer Internet marketingCHAPTER 11 Business-to-Business Internet Marketing
Release date NZ
July 6th, 2006
Country of Publication
United Kingdom
3rd Revised edition
col. Illustrations
Financial Times Prentice Hall
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 907 Banana Points