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Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers.
Susan Payton Susan Payton is the Managing Partner of Egg Marketing & Public Relations, a firm that helps businesses step into Marketing 2.0. She considers herself an entrepreneur, and enjoys helping fellow entrepreneurs maximize their company exposure.