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International Travel and Tourism

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International Travel and Tourism

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International Travel and Tourism by Donald E. Lundberg
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Now in its 2nd edition, this college-level text describes international travel destinations. It gives a complete overview of international travel, discussing the principle destinations and demonstrating the relationship between marketing, the traveller and the supplier. It examines how the international carriers - airlines, cruise ships and rented cars - are seen to be working with travel agents and tour operators to influence and serve the traveller The book includes new chapters on international air travel, hotel keeping, air safety and the travel agent, and a new introductory chapter giving an overview of the international travel business.
Release date NZ
April 26th, 1993
Country of Publication
United States
2nd Edition
John Wiley & Sons Inc
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