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International Dimensions of Marketing

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International Dimensions of Marketing by Vern Terpstra
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Description

The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses, in detail, the determinants of international marketing, and how they differ from those factors influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing.

Table of Contents

1. Marketing and International Marketing. 2. The Environment of International Marketing. 3. Foreign Consumers and Foreign Markets. 4. International Marketing Research. 5. Product Strategies for World Markets. 6. International Distribution Decisions. 7. International Dimensions of Pricing. 8. International Dimensions of Promotion. Index
Release date NZ
July 25th, 1999
Country of Publication
United States
Edition
4th Revised edition
Illustrations
Illustrations
Imprint
South-Western
Pages
195
Dimensions
157x226x5
ISBN-13
9780324014914
Product ID
1819842

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