Non-Fiction Books:

International Business and Europe in Transition



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International Business and Europe in Transition
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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
Release date NZ
April 3rd, 1996
Edited by Fred Burton Edited by Mo Yamin Edited by Stephen Young
Country of Publication
United Kingdom
XVII, 266 p.
Palgrave Macmillan
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