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Intercultural Service Encounters on Hardback by Piyush Sharma
Intercultural Service Encounters on Hardback by Piyush Sharma
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Intercultural Service Encounters

Cross-cultural Interactions and Service Quality
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Description

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

Author Biography:

Piyush Sharma is Professor of marketing at Curtin University, Australia. With over 30 years of experience in industry and academia, his research covers services and international marketing, cross-cultural consumer behaviour, self-regulation, marketing strategy and marketing-finance interface. Piyush serves in editorial roles for many major international marketing journals.
Release date NZ
July 5th, 2018
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2019
Illustrations
9 Illustrations, black and white; VII, 101 p. 9 illus.
Pages
101
ISBN-13
9783319919409
Product ID
27842283

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