Intelligent Content

Name: Intelligent Content
SKU: 24090198
Price: 73.00 NZD
Availability: InStock

A Primer

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Paperback / softback

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$73.00

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Description

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Release date NZ

September 25th, 2015

Author

Audience

General (US: Trade)

Pages

144

Dimensions

140x216x10

ISBN-13

9781937434465

Product ID

24090198

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