Business & Economics Books:

Intellectual Property in the Global Marketplace

Country-by-Country Profiles

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Intellectual Property in the Global Marketplace
Unavailable
Sorry, this product is not currently available to order

Description

Intellectual property "exploitation" is a hot topic in international business. The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property, which can include patents, trademarks, technology, and copyrights. Companies with intellectual property must understand the value of their own property, extract the absolute maximum during their licensing and joint venture deals, make themselves attractive to investors who may be wary of investing in a company with no tangible assets, and protect their product from infringement. What makes this process more difficult is that they must now also do this on a global level, working in multiple foreign markets that have diverse and constantly changing laws. This set aims to help companies gain an advantage in the global market. It focuses on developing trends in valuation, exploitation, and the protection of intellectual property.
Release date NZ
October 26th, 1999
Contributors
Edited by etc. Edited by Melvin Simensky
Country of Publication
United States
Edition
2nd Edition
Imprint
John Wiley & Sons Inc
Pages
552
Dimensions
184x256x41
ISBN-13
9780471351092
Product ID
3076437

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 2,316 Banana Points