Business & Economics Books:

Intellectual Property in the Global Marketplace

Country-by-Country Profiles

Format

Hardback

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Intellectual Property in the Global Marketplace
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Description

IP protection and exploitation in the world's markets Globalization is introducing additional complexity to the already-complicated topic of intellectual property. As IP becomes the "new global currency", Intellectual Property in the Global Marketplace: Volume 2 Commercial Exploitation and Country-by-Country Profiles provides clear guidance for anyone involved in international business. From trademarks and domain names to valuation, legislation, piracy, and more, the discussion provides clear guidance toward aspects of IP that are critical to doing business. Focusing on trend development and the protection of intellectual property, this book offers insightful advice for extracting maximum value from your IP.
Release date NZ
October 26th, 1999
Contributors
Edited by etc. Edited by Melvin Simensky
Country of Publication
United States
Edition
2nd Edition
Imprint
John Wiley & Sons Inc
Pages
552
Dimensions
184x256x41
ISBN-13
9780471351092
Product ID
3076437

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