Non-Fiction Books:

Intellectual Property for Managers and Investors

A Guide to Evaluating, Protecting and Exploiting IP
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Paperback / softback
$189.00
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Description

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
Release date NZ
September 13th, 2012
Audience
  • Professional & Vocational
Pages
186
Dimensions
170x224x10
ISBN-13
9781107407466
Product ID
20334384

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