Non-Fiction Books:

Intellectual Property for Managers and Investors

A Guide to Evaluating, Protecting and Exploiting IP

Format

Hardback

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Intellectual Property for Managers and Investors by Steven J. Frank
$222.99
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Description

Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Technology Managers is essential for those with decision making responsibility at the interface where business and innovation meet.

Author Biography

Steven Frank is a partner in the Boston law firm Goodwin Procter LLP and specializes in intellectual property and business transactions that involve IP.
Release date NZ
February 23rd, 2006
Imprint
Cambridge University Press
Pages
186
Dimensions
174x247x13
ISBN-13
9780521851060
Product ID
2061320

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