This volume deals with raising the value of a company by exploiting all its internal and external potentials. This is a key management issue in the 1990's which has mainly been addressed in journal articles rather than books. The text takes a holistic approach to corporate strategy. It presents a European perspective and backs this up through the selection of case studies which illustrate the theories.
Peter Gomez is at the University of St Gallen, Switzerland. From 1990 he was Professor for Management and Organization at the University of St Gallen and, since 1995, Dean of the Business Administration Faculty and Senior Vice-President of the University. He is the author of ten books and over fifty other publications on Topics of Strategic Management, Systems Thinking in Management and Creating Shareholder Value