This is just one of the questions asked by this unique collection of personal stories of people involved in sport. Told by researchers who have closely observed what happens in the areas where people play sport and interviewed the participants, the contributions not only show how sport studies can contribute to the wider study of society, but also describe the difficulties and challenges involved in research of this kind. Inside Sports is divided under four main sections which cover the major important social processes that make up sport experiences in different settings and of different people: early experiences: being introduced to sports experience and identity: becoming an athlete deep in the experience: doing sports transition experiences: life beyond the playing field In its extensive coverage of the topic as well as its discussion of research methods, Inside Sports will be essential reading for students at all levels learning to do research in this growing area of interest.